Draft Policy

Privacy Policy

Last updated: June 02, 2026

This Privacy Policy explains how We Build Michiana ("WeBuild," "we," "our," or "us") collects, uses, shares, and protects information when people use our websites, event pages, company directory, inspiration galleries, ticket access tools, AI assistant, and related services.

This is a practical draft for the WeBuild program and should be reviewed by legal counsel before publication.

1. What WeBuild Does

WeBuild connects West Michigan consumers to builders, contractors, design professionals, event organizers, and related home and construction resources. Our services may include event listings, parade or tour entries, company profiles, photo galleries, ticketed content, project inquiry tools, saved items, and communications between consumers and participating professionals.

2. Information We Collect

We may collect information in the following ways:

  • Information you provide: name, email address, phone number, account details, project details, saved items, form submissions, ticket access information, support messages, and preferences.
  • Ticket and access information: ticket codes, event access status, and cookie-based indicators used to unlock ticket-holder-only media or event features.
  • Company and professional information: business profile details, logos, photos, service areas, contacts, links, project descriptions, and other information submitted by or imported for participating professionals.
  • Photos and media: photos, captions, tags, entry details, inspiration content, and related metadata made available through events, companies, or user-facing tools.
  • AI assistant and project inquiry information: prompts, project descriptions, uploaded or selected details, and suggested matches generated from your interaction with the assistant.
  • Technical and usage information: IP address, device and browser information, pages viewed, referring URLs, timestamps, cookies, analytics events, and approximate location derived from technical data.

3. How We Use Information

We use information to:

  • Operate, secure, and improve WeBuild websites and services.
  • Show event entries, company profiles, photos, guides, maps, and other content.
  • Manage ticket-based access to restricted event media or features.
  • Help consumers discover and contact builders, contractors, designers, and other professionals.
  • Respond to inquiries, support requests, and account-related needs.
  • Personalize saved content, recommendations, and browsing experiences.
  • Analyze site performance, diagnose issues, prevent abuse, and improve usability.
  • Comply with legal obligations and enforce our terms and policies.

4. Cookies and Tracking Technologies

We use cookies, local storage, and similar technologies to keep the site working, remember preferences, support login sessions, maintain ticket-holder access, measure site usage, and improve performance. Some features may not work correctly if cookies are disabled, including ticket-based photo visibility.

You can manage cookies through your browser settings. If a cookie banner or preference tool is available, you may also use it to manage optional cookies.

5. How We Share Information

We may share information with:

  • Participating professionals and organizations when you request information, submit a project inquiry, interact with an event, or ask to be connected.
  • Website, hosting, analytics, payment, email, support, and security providers that help us operate the service.
  • Event organizers and partners for event administration, ticketing, analytics, and participant support.
  • Public visitors when information is intended for public display, such as company profiles, event entries, award winners, sponsor listings, or public inspiration content.
  • Legal, safety, and compliance parties when required by law or needed to protect rights, safety, security, or the integrity of the service.

We do not sell personal information in the ordinary meaning of selling a customer list for money. Some privacy laws define "sale" or "sharing" broadly, especially around advertising or analytics cookies; where those laws apply, we will honor required choices.

6. Photos, Event Media, and Ticketed Content

Some event photos or media may be limited to ticket holders or other authorized users. We use access signals, including cookies, to determine whether restricted media should be shown. Please do not copy, scrape, repost, or redistribute restricted event media unless you have permission from the rights holder.

7. Data Retention

We keep information for as long as reasonably needed to provide the service, support events and directories, maintain business records, resolve disputes, improve the platform, and comply with legal obligations. Retention periods may vary depending on the type of information and how it is used.

8. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No website or online service can guarantee perfect security, so please use care when sharing sensitive information online.

9. Your Choices

Depending on your location and relationship with us, you may be able to request access to, correction of, deletion of, or a copy of certain personal information. You may also unsubscribe from marketing emails using the unsubscribe instructions in those messages.

To make a privacy request, contact us using the information below. We may need to verify your identity before completing certain requests.

10. Children's Privacy

WeBuild is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, please contact us so we can review and respond.

11. Links to Other Websites

WeBuild may link to third-party websites, including event organizers, builders, contractors, app stores, ticketing tools, and social platforms. Their privacy practices are governed by their own policies, not this Privacy Policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new "Last updated" date.

13. Contact Us

Questions or privacy requests can be sent to:

We Build Michiana
Email: privacy@webuildwestmichigan.com

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